"AnalyticsIQ’s Provider-as-a-Person Intelligence delivers an unprecedented level of granularity to HCP segmentation and targeting. By integrating their rich HCP personas and robust NPI linkage into Doceree’s Marketplace, we're enabling pharmaceutical and healthcare marketers to achieve deeper personalization and significantly enhanced engagement across their campaigns. We're thrilled about our partnership and the new opportunities Provider-as-a-Person Intelligence creates for the industry."

“Emerging evidence shows that patients are more likely to follow medical advice when they feel truly understood by their healthcare provider. When providers share similar sociodemographic traits or better understand the life circumstances of their patients, they may be more equipped to identify barriers to care and deliver impactful interventions. AnalyticsIQ’s Provider-as-a-Person Intelligence can help us further explore how alignment—or lack thereof—between provider and patient characteristics influences eye care and ultimately, patient outcomes."