Understand Audiences with PeopleCore
AnalyticsIQ is the leading offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day - whether at home as consumers or at work as professionals.
Our accurate and comprehensive U.S. consumer database, PeopleCore, provides access to audiences you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, digital marketers and advertisers rely on our data to build better fuel personalized experiences across channels.
See the Whole Picture with B2B2C Data
Many other data providers focus only on either B2C or B2B data. But at AnalyticsIQ, we have both assets. AnalyticsIQ combines the power of company data with individual employee intelligence into one incredible database, BusinessCore. Today, brands utilize this data for predictive modeling, personalized cross-channel marketing, product insights, and so much more.
Even more incredible? AnalyticsIQ has the power to connect BusinessCore to PeopleCore with Connection+. Connection+ B2B2C linkage capability is especially powerful for brands looking to identify businesses and find cross-sell and marketing opportunities with a holistic view that includes an individual's personal and professional lifestyle.
