Know Your Audience Like You Know Your Friends.
At AnalyticsIQ, we help marketers and data scientists truly understand people—who they are, what they do, and why they do it. By blending cognitive psychology with data science, we deliver people-based data that powers smarter targeting, better modeling, and better outcomes for all.
Whether you have specific data needs or you’re just exploring what’s possible, our team is here to help. Let’s chat about how AnalyticsIQ’s predictive data can give your marketing and analytics efforts an edge.
👉Secure some time to chat 1:1 and let's talk marketing data!
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Thought Leadership
Deep dives into today’s most pressing marketing and data challenges
Read Case Studies
Explore real-world outcomes in our customer case studies
Product Resources
Breakdowns of PeopleCore, BusinessCore, Connection+, and more
See the Lookbook
2,000+ high-performing audience segments across verticals
Share our PeopleCore and BusinessCore data offerings
Explore custom predictive modeling opportunities
Spark new partnerships in the adtech and media ecosystem
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HCP Segments
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NPI Linkage
HCP Segments features 100+ off-the-shelf HCP audiences and thousands of custom combinations including:
- HCP Specialty: 30 unique specialties such as cardiologist, geriatric medicine, and more
- HCP Type: Identify HCP types like RN, PA, MD, and more
- Ability to Prescribe: Target HCPs based on their ability to prescribe
- Predictive Personal Insights: Understand unique HCP personal characteristics
- And more: Create custom audiences by combining HCP segments with the full suite of AnalyticsIQ data including demographics, behaviors, and motivations
With AnalyticsIQ’s NPI Linkage, organizations can gain a complete view of HCPs with powerful use cases like:
- Enrich NPI-based Files: Enrich NPIs with people-based insight for a 360-degree view of the provider-as-a-person
- Broaden Non-Personal Promotion: Provide translation for platforms grounded in NPIs only or consumer identifiers to enable analytics or targeting
- Activate & Engage Across Channels: Execute targeted marketing across digital channels by matching NPIs to AnalyticsIQ’s suite of cross-screen identifiers
- Expand Audience & Identity Capabilities: Seamlessly onboard NPI-based audiences, improve match rates, and unlock new revenue streams serving healthcare advertisers
HCP Segments
HCP Segments features 100+ off-the-shelf HCP audiences and thousands of custom combinations including:
HCP Specialty
Segment HCPs based on approximately 30 unique specialties such as cardiologist, geriatric medicine, and more
HCP Type
Identify HCP types like RN, PA, MD, and more
Ability to Prescribe
Target HCPs based on their ability to prescribe.
Predictive Insights
Understand unique HCP personal characteristics like technology adoption, bilingual, marketing channel preference, and more.
And Thousands More
Create custom audiences by combining HCP segmentation with the full suite of AnalyticsIQ people-based data including demographics, behaviors, and motivations.
NPI Linkage
With AnalyticsIQ’s NPI Linkage, organizations can gain a complete view of HCPs with powerful use cases like:
Enrich NPI-Based Files
Enrich NPIs with people-based insight for a 360-degree view of the provider-as-a-person.
Broaden Non-Personal Promotion
Provide translation for platforms grounded in NPIs only or consumer identifiers to enable analytics or targeting.
Activate & Engage Across Channels
Execute targeted marketing across digital channels by matching NPIs to AnalyticsIQ’s suite of cross-screen identifiers.
Expand Audience & Identity Capabilities
Seamlessly onboard NPI-based audiences, improve match rates, and unlock new revenue streams serving healthcare advertisers.
Let’s just say: it’s time to think forward. So let’s talk about your biggest data challenges at the event.
🎯 Why Meet with AnalyticsIQ?
We help marketing, media, and platform leaders turn insight into action. Whether you’re optimizing reach, fueling AI models, or unlocking new audience strategies, AnalyticsIQ delivers:
✅ 2,000+ predictive, off-the-shelf audiences covering 95% of U.S. adults
✅ Fast-turn custom audience creation informed by cognitive science
✅ Provider-as-a-Person Intelligence for HCP and B2B2C strategies
✅ Predictive insights to enhance contextual advertising performance
✅ External consumer intelligence to power retail and commerce media
We’d love to show you how our data moves with the speed and complexity of today’s market.
See the Whole Picture with B2B2C Data
Many other data providers focus only on either B2C or B2B data. But at AnalyticsIQ, we have both assets. AnalyticsIQ combines the power of company data with individual employee intelligence into one incredible database, BusinessCore. Today, brands utilize this data for predictive modeling, personalized cross-channel marketing, product insights, and so much more.
Even more incredible? AnalyticsIQ has the power to connect BusinessCore to PeopleCore with Connection+. Connection+ B2B2C linkage capability is especially powerful for brands looking to identify businesses and find cross-sell and marketing opportunities with a holistic view that includes an individual's personal and professional lifestyle.
A Trusted Partner
If you want to go further, go together. That's why AnalyticsIQ partners with the best if the best technology platforms and providers of data, analytics, media, and services across industries. Maximizing the power and impact of your data-driven strategies is fundamental to our approach.
Making sure data is actionable is mission critical. Whether it's your own walls, a clean room, analytics platform, or a media destination, AnalyticsIQ can securelt activate data ti meet your business demands.
Understand Consumers with PeopleCore
AnalyticsIQ is the leading offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day - whether at home as consumers or at work as professionals.
Our accurate and comprehensive U.S. consumer database, PeopleCore, provides access to audiences you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, digital marketers and advertisers rely on our data to build better fuel personalized experiences across channels.
See the Whole Picture with B2B2C Data
Many other data providers focus only on either B2C or B2B data. But at AnalyticsIQ, we have both assets. AnalyticsIQ combines the power of company data with individual employee intelligence into one incredible database, BusinessCore. Today, brands utilize this data for predictive modeling, personalized cross-channel marketing, product insights, and so much more.
Even more incredible? AnalyticsIQ has the power to connect BusinessCore to PeopleCore with Connection+. Connection+ B2B2C linkage capability is especially powerful for brands looking to identify businesses and find cross-sell and marketing opportunities with a holistic view that includes an individual's personal and professional lifestyle.
Let's Create Better Outcomes—Together
At AnalyticsIQ, we know the challenges modern marketers and data teams face. Today’s audiences are more dynamic, complex, and demanding than ever, and generic data just doesn’t cut it. That’s why we’ve built something different.
By blending cognitive psychology with world-class data science, we deliver predictive, people-based data that gives you more than a snapshot of your audience—it gives you a roadmap. Whether you're looking to better understand current customers, reach high-value prospects, or power predictive models with real human insight, AnalyticsIQ is here to help you connect the dots.
We’d love to learn more about your goals and explore how we can help. Fill out the form to start the conversation, and we’ll connect you with someone from our team who’s ready to roll up their sleeves and collaborate.