Where Clinical Precision Meets Human Insight
AnalyticsIQ and Diaceutics have partnered to unite real-world clinical data with predictive behavioral insight to create HCP audiences that truly reflect who providers are and the patients they serve.
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- 100+ co-developed HCP audiences built for pharma and life sciences marketing
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Combine patient treatment patterns with predictive personal insights
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Activate across channels like CTV, social, podcasts, and more
- Available now in leading healthcare marketplaces like DeepIntent and Doceree
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👉 Download our Lookbook for the complete list of audiences!
Two Data Leaders. One Complete View of the HCP.
We’ve combined AnalyticsIQ’s Provider-as-a-Person Intelligence with Diaceutics’ real-world diagnostic insights to unlock unmatched targeting precision.
Share our PeopleCore and BusinessCore data offerings
Explore custom predictive modeling opportunities
Spark new partnerships in the adtech and media ecosystem
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HCP Segments
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NPI Linkage
HCP Segments features 100+ off-the-shelf HCP audiences and thousands of custom combinations including:
- HCP Specialty: 30 unique specialties such as cardiologist, geriatric medicine, and more
- HCP Type: Identify HCP types like RN, PA, MD, and more
- Ability to Prescribe: Target HCPs based on their ability to prescribe
- Predictive Personal Insights: Understand unique HCP personal characteristics
- And more: Create custom audiences by combining HCP segments with the full suite of AnalyticsIQ data including demographics, behaviors, and motivations
With AnalyticsIQ’s NPI Linkage, organizations can gain a complete view of HCPs with powerful use cases like:
- Enrich NPI-based Files: Enrich NPIs with people-based insight for a 360-degree view of the provider-as-a-person
- Broaden Non-Personal Promotion: Provide translation for platforms grounded in NPIs only or consumer identifiers to enable analytics or targeting
- Activate & Engage Across Channels: Execute targeted marketing across digital channels by matching NPIs to AnalyticsIQ’s suite of cross-screen identifiers
- Expand Audience & Identity Capabilities: Seamlessly onboard NPI-based audiences, improve match rates, and unlock new revenue streams serving healthcare advertisers
HCP Segments
HCP Segments features 100+ off-the-shelf HCP audiences and thousands of custom combinations including:
HCP Specialty
Segment HCPs based on approximately 30 unique specialties such as cardiologist, geriatric medicine, and more
HCP Type
Identify HCP types like RN, PA, MD, and more
Ability to Prescribe
Target HCPs based on their ability to prescribe.
Predictive Insights
Understand unique HCP personal characteristics like technology adoption, bilingual, marketing channel preference, and more.
And Thousands More
Create custom audiences by combining HCP segmentation with the full suite of AnalyticsIQ people-based data including demographics, behaviors, and motivations.
NPI Linkage
With AnalyticsIQ’s NPI Linkage, organizations can gain a complete view of HCPs with powerful use cases like:
Enrich NPI-Based Files
Enrich NPIs with people-based insight for a 360-degree view of the provider-as-a-person.
Broaden Non-Personal Promotion
Provide translation for platforms grounded in NPIs only or consumer identifiers to enable analytics or targeting.
Activate & Engage Across Channels
Execute targeted marketing across digital channels by matching NPIs to AnalyticsIQ’s suite of cross-screen identifiers.
Expand Audience & Identity Capabilities
Seamlessly onboard NPI-based audiences, improve match rates, and unlock new revenue streams serving healthcare advertisers.
Let’s just say: it’s time to think forward. So let’s talk about your biggest data challenges at the event.
🎯 Why Meet with AnalyticsIQ?
We help marketing, media, and platform leaders turn insight into action. Whether you’re optimizing reach, fueling AI models, or unlocking new audience strategies, AnalyticsIQ delivers:
✅ 2,000+ predictive, off-the-shelf audiences covering 95% of U.S. adults
✅ Fast-turn custom audience creation informed by cognitive science
✅ Provider-as-a-Person Intelligence for HCP and B2B2C strategies
✅ Predictive insights to enhance contextual advertising performance
✅ External consumer intelligence to power retail and commerce media
We’d love to show you how our data moves with the speed and complexity of today’s market.
See the Whole Picture with B2B2C Data
Many other data providers focus only on either B2C or B2B data. But at AnalyticsIQ, we have both assets. AnalyticsIQ combines the power of company data with individual employee intelligence into one incredible database, BusinessCore. Today, brands utilize this data for predictive modeling, personalized cross-channel marketing, product insights, and so much more.
Even more incredible? AnalyticsIQ has the power to connect BusinessCore to PeopleCore with Connection+. Connection+ B2B2C linkage capability is especially powerful for brands looking to identify businesses and find cross-sell and marketing opportunities with a holistic view that includes an individual's personal and professional lifestyle.
Who HCPs Are
- Predictive attributes: tech adoption, bilingual fluency, media habits
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Identify early adopters and business decision-makers
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Channel preference insights to personalize outreach
What HCPs Treat
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Condition-specific profiles: diabetes, hypercholesterolemia, rheumatoid arthritis
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Precision oncology: breast, lung, and prostate cancer
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Biomarker groups: HER2+, EGFR+, PDL1+
Ready to Reach the Right Providers?
Stop guessing. Start connecting—with precision. Our blended HCP audiences give you the tools to reach providers based on what they treat and who they are.
Connect with our team to explore these first-of-their-kind HCP audiences.
